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February 14, 2007

24,000 B.C.: Storage Pits

In the absence of Sub-Zero refrigerators, early people dig deep holes for storing food and other items in areas that later become Eastern Europe. While no match for a beer cooler, storage pits remain wildly popular globally during the B.C. (Before Clutter) millennia.

 


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1961: House Beautiful Declares Storage Crisis

The July issue of House Beautiful magazine ignores the growing Communist threat to focus on the real problem facing Americans—the shortage of household storage space—and devotes 26 pages to solving crisis.


“No sooner do we add a new cabinet or a few shelves than they are filled to overflowing. Call our society acquisitive or affluent, the result is the same—an accumulation of equipment and materials that must be stored at the point of use for best operation of the household.

"We are only now beginning to realize that our storage needs have far outrun the traditional clothes closets and kitchen cabinets with which the ordinary house is equipped. Every room in the house now requires its own put-away space. The problem is so great that halfway measures will not suffice. Only major solutions, and many of them, will work," the editors warn.


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